The 2025 AWE China Home Appliances and Consumer Electronics Expo

Wuxi Jiuhui New Materials makes another appearance at AWE2025, empowering AI home appliance new scenarios with innovative bonding solutions

The 2025 China Home Appliance and Consumer Electronics Expo (AWE2025) with the theme of "AI Technology, AI Life" will be held grandly at the Shanghai New International Expo Center from March 20th to 23rd, 2025. As one of the three major home appliance and consumer electronics exhibitions in the world, this exhibition brings together over 1200 companies, showcasing the intelligent upgrading of the home appliance and consumer electronics industry driven by AI technology. Wuxi Jiuhui New Materials Technology Co., Ltd. (hereinafter referred to as "Jiuhui New Materials") once again participated in the exhibition, with its booth located at No. 1B43 and 1B44, Hall W1, Shanghai New International Expo Center. It showcased a new bonding solution for smart home appliance scenarios, attracting the attention of many industry chain partners.

From E2 to W1: Strategic considerations behind booth migration

Unlike the previous exhibition in 2024, Jiuhui New Materials has adjusted its booth from the Industry Chain Hall (E2 Hall) to the Smart Home Appliance Core Hall (W1 Hall), sharing the same stage with terminal giants such as TCL, Changhong, and Sony. This change is not simply a relocation of the venue, but an active upgrade of the company's brand strategy - moving from an "upstream material supplier" to an "intelligent home appliance innovation partner", closer to the terminal application scenario, and facing the new challenges posed by AI era home appliance manufacturing to bonding technology. As the main battlefield of AI technology in this year's AWE, W1 Hall has high foot traffic and technical attention. Jiuhui New Materials takes this opportunity to elevate its positioning from "behind the scenes support" to "collaborative innovation".

Focusing on the pain points of AI home appliances, launching a new weather resistant bonding solution

Under the wave of AI, home appliances are accelerating their evolution towards integration, lightweight, and multifunctionality, with a significant increase in internal sensors, flexible circuits, and micro components. This has put forward strict requirements for the thermal conductivity, aging resistance, and process adaptability of adhesive materials. Jiuhui New Materials, in response to this trend, highlighted the new generation of high-performance hot melt adhesive series at this exhibition. This series of products has outstanding performance in high temperature resistance (long-term use temperature up to 120 ℃), low VOC emissions, and rapid curing, especially suitable for precision bonding inside smart speakers, fixing display module frames, and oil resistant sealing of smart kitchen appliances. During the exhibition, research and procurement teams from several leading domestic home appliance companies visited the booth and conducted technical discussions on specific project requirements.

The four-day extension has generated much higher than expected exchange enthusiasm

During the four-day exhibition, Jiuhui New Materials' booths (W1 Hall 1B43, 1B44) were constantly crowded with visitors. The company's technical team demonstrated the bonding effect of colloids on different substrates (metal, plastic, glass) on site and provided samples for customers to test. Many visitors expressed strong interest in the product's environmental performance (compliant with RoHS/REACH standards) and process adaptability (adapted to automated dispensing production lines). Unlike previous years, more than 30% of consulting clients this year explicitly stated "selecting AI new products", which further strengthens the company's determination to deeply cultivate the smart home appliance industry.

Continuously cultivating and becoming a reliable 'glue maker' in the AI era

Once again participating in AWE, Jiuhui New Materials has demonstrated to the industry how new material companies can resonate with the AI wave with a more mature product system and clear strategic positioning. The company leader stated, 'AI empowers home appliances with a' brain ', while we are responsible for making the' bones' and 'skin' more robust. '. In the future, we will continue to develop more precise and environmentally friendly bonding solutions around the core needs of smart home appliances, and work with end brands to build a reliable and durable smart living experience. ”With the successful conclusion of AWE2025, Jiuhui New Materials has begun to incorporate dozens of feedback requirements collected during the exhibition into the next stage of research and development plans, fulfilling its long-term commitment to the industry chain through practical actions.